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This is a Complete Online Organization

TNHDC win National e- Governance Silver Award 2016-17 and SKOCH Smart Governance Platinum Award 2016-17

Interventions in Marketing

e-Commerce: direct online selling of Poompuhar products through www.poompuhar.org, smartphone App and supported by free-home delivery through dedicated bikes/vans.

Online selling of Poompuhar products through e-Commerce giants like Snapdeal, Flipkart, Craftsvilla and IndiaMart.

e-Promotion: Massive Social Media & Online Marketing campaigns using about 10 social media platforms including Facebook, LinkedIn, Twitter, Quora, Pinterest, Google+ etc through an exclusive agency.

e-Inventory: bar-coding of all handicrafts products at all 12 showrooms.

e-Billing: Centralized computerized billing including use of credit card/debit card machines at all 12 showrooms.

e-Promotion: jingles on the FM Radio at prime-time to enhance prospective customer base and brand recall.

e-Mails: from CMD to about 3000 potential High Net worth Individuals

iPads: to all 21 marketing personnel to woo to potential customers and also for Facetime review with Corporate Office

Poompuhar Craft Cafes: at Chennai and Mamallapuram has ensured that connoisseurs not only enjoy the exquisite handicrafts but also enjoy traditional vegetarian Tamil Cuisine. This has given a huge fillip to out marketing activities.

Urban Haats: at Kanyakumari and Mamallapuram is enabling artisans from all over the country to market their products to a larger audience. Mamallapuram being declared as a World Craft Council Stone Carving City, a very rare honour has given fillip to the stone sculpture artisans of Kancheepuram.

Government declared Poompuhar as an “Optional Procurement Agency” for all Government and quasi Government agencies for procurement of any handcrafted product, giving a huge fillip to the handicrafts sector


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